Internationally, comic books are getting converted into cinematic televised content. The trailer will be launched at the Mumbai Comic Con on October 21
BestMediaInfo Bureau | Delhi | October 16, 2012
Maya Digital Studios and Vimanika Comics have joined hands to bring India’s favourite mythological comic characters in their animated avatars. Maya Digital Studios will be creating an animated TV series and TV film based on one of Vimanika’s best selling comics, ‘The Sixth: The Karna’. The project titled ‘The Sixth: Karna – The Warrior Kid’, is a contemporary take on the story of the legendary warrior in a format meant for today’s kids. The story revolves around the adventures of a present-day nine-year-old boy who happens to be the reincarnation of the great warrior Karna.
The TV film will be 70 minutes long, followed by a series of 104 stories of 11-minute duration that will be created based on this comic series. An exclusive preview of the series will be presented at the Mumbai Comic Con 2012. The film and the show are primarily aimed at kids in the age-group 7-10 years.
Internationally, comic books are getting converted into cinematic televised content. In the recent past the Indian market has also been warming up to this trend.
Maya Digital Studios is India’s leading animation, visual effects and 2D to 3D conversion studio. In the recent past it has created a 3D animated show out of Lotpot Comics’ popular ‘Motu Patlu’ and converted Amar Chitra Katha’s ‘Sons of Ram’ into stereoscopic 3D.
Ketan Mehta, Chairman & Managing Director, Maya Digital Studios, said, “For a child, comics are the first interface with reading and animation with content viewing. Our focus at Maya is to bring in the best possible comic content into animated form. The Sixth is precisely such a highly contemporary yet traditionally rooted concept, and with our animation, we’ll take this already popular brand to an altogether new level.”
Suhas Kadav, Head of the Animation Department at Maya and Director of the film and the series, said, “The Sixth: Karna – The Warrior Kid has an extremely engaging and interesting story. Keeping in mind the core TG of 7 to 10-year-olds, we have woven the story around the great Karna in such a way that today’s kids enjoy the action and adventure, and get to know some secrets of the great Indian warrior.”
Vimanika Comics has received many accolades for its mythological comics. The Sixth Karna is a story of a real hero. He had all the attributes and characteristics of a god but flaws like a human. Karna was born to a royal family and yet he led the life of a lower caste. But more than that, the story highlights how he overcame all the abuses and challenges life threw at him.
Karan Vir Arora, CEO, Vimanika Comics, commented, “This is an exciting collaboration. It is definitely a huge leap for us where in we will be able to reach out a wider audience. The film and series will be in tandem with the artwork and storyline of the comic. However, there will be necessary creative changes as it’s a different medium. Indian mythology has varied layers and our team at Vimanika has always been striving to engage the youth to get affluent and inspired by Indian culture and our rich ancient history.”
Source:- Info@BestMediaInfo.com

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cuts across all age groups – Motu Patlu, premiering on October 16, 2012, daily at 6:30pm. This unique show with high quality 3D animation by Maya Digital Studios is part of Nickelodeon’s constant attempt in offering differentiated Indian content to kids. The show brings alive the classic comic stars Motu-Patlu and has stories that are deeply rooted in India.
Apart from the fact that Motu Patlu boasts of state-of-the-art 3D animation with a hilarious pure Indian storyline, another highlight of the show is the title song which brings together the musical triumvirate of Gulzar - who is writing a kids song after many years, Sandesh Shandilya – who has composed music for the entire series including the theme song that is sung by renowned singer Sukhwinder Singh. Speaking on this occasion,Sandesh Shandilya said, “Composing the music and designing the score for a kids show; and creating music for Gulzar Saab’s words is an enriching as well as challenging experience for me. I’m sure the kids too will have as much fun viewing it”. Adds Sukhwinder Singh, “Singing for kids, on Gulzar Saab’s words for Ketan Sir’s production for a show based on Motu Patlu; frankly, I couldn’t have asked for more. I hope the kids groove to the song too, and enjoy the show”. Summarizing the journey of the song, Gulzar said, “I thoroughly enjoy myself while writing for kids. Just like my previous songs for kids, the song Motu Patlu ki Jodi too has a lot of fun and I hope everyone enjoys this song as much.”
Commenting on the launch of the new show, Nina Elavia Jaipuria, Executive Vice President & Business Head, Sonic and Nickelodeon India says, “Kids are the most dynamic consumers to please and we have to keep evolving and innovating to keep them engaged. We promise kids that with Motu Patlu we will give them a show that hasn’t ever been seen in the kid’s category as yet. Motu Patlu is a path-breaking and contemporary show that will go multi-platform to connect with kids all across the country. We will make sure that the kids have a rollicking time with our crazy duo.”
The channel will bring Motu Patlu to the audience through a 360-degree marketing campaign consisting of multiple touch points covering ATL and BTL media vehicles. Mass media such as a cross channel television plan, print, outdoor and radio will be used. In addition, Motu Patlu will also be brought to the kids through numerous BTL activities consisting of van activations in smaller towns, mall activations and engagement in retail chains such as Pantaloons and Timezone. Innovative Motu Patlu meals will be available across Bombay Blues outlets in Mumbai. Motu Patlu will also be promoted through hobby workshops with Hobby Ideas.

