No, I had not visited any of the international Comic Cons before I started. Which is one of the reasons I thought, it will be cheaper if we had one here. Since then, in the past four years, I have been to a bunch of them including San Diego, New York and Dubai.
On how it started… I was working at a magazine called, Random, which is an Indian version of MAD magazine. Through that, we got in touch with lots of artists and writers spread across India. Everyone, would crib about the fact that there isn’t really a place to showcase or sell their stuff. So in 2010, we just decided to do a Comic Con in Delhi. Everyone laughed at the idea at first. Then we sat down and tried to figure out how to go about it, whom we wanted and since none of us had ever been to a Comic Con, we just put together elements from what we had read about other Comic Cons and we added in stuff that we wanted. It was an experiment. But from then till now, it’s become the core business of our company.