Fifty comics will go live through Tata Sky platform this week, and another 120 by September. The product has been specifically created for mobile devices
BestMediaInfo Bureau | Delhi | July 10, 2012
Mogae Digital has announced that its pioneering product, Talking Comics, will go live on Tata Sky later this week. The video stories will be carried on Actve Wizkids and will be promoted on the Channel 100 default channel. Mogae is in talks with other DTH operators too for Talking Comics.
“Talking Comics is a revolutionary new product. It gives a video experience that does not take away from the pleasure of ‘reading’ a comic. Mogae has invested the last four years into creating original world-class IP in the comics space, specifically for mobile devices. Today we have over 50 titles and over 2,000 stories created entirely at Mogae Studios. But with newer opportunities opening up on DTH, we have spent over 18 months creating this new genre of Talking Comics,” said Tanya Goyal, Executive Director, Mogae Group.
Talking Comics was created to give a video experience to comics on mobile. “The file sizes are kept light. There is a nice voice-over, good music, some animation, plus all the text as in a normal comic … all of which give a more wholesome ‘reading’ experience,” added Goyal.
Stories from Tenali Rama, Mullah Nassrudin, Akbar-Birbal, Bheema, Krishna, Vikram-Betaal and Krishna series will go live in the inaugural round. Yudhishtra, Duryodhan, Arjun, Karan, Bheeshma, Raavan, Guru Nanak, Sai Baba and Gautam Buddha will be unveiled in September. Stories from the Bible and a series of Ghost Stories will be launched early next year.
Goyal explained, “Our illustration quality and the detail that has gone into each frame are unparalleled in India today. We were the first to ‘create’ comics for mobile on Indian mythology, history and folklore. Earlier, comic creators, like in the case of Amar Chitra Katha, created them for paper. When taken on to mobile these comics were heavy and difficult to download. In our case, each story has 12-14 frames, no more, so that the comic is easy to download and easy to scroll. What’s more, we port each frame to 48 different sizes so that 95 per cent of all mobile devices receive the comic in exactly the screen size of the device.”
A branded new humour series, created in partnership with a leading TV channel, is being currently worked upon as a Talking Comics product. The launch is slated for August-September.
Mogae will later this year be launching a mobile greetings product. Over 2,000 animation based cards have been created.