Digital comic book startup company Graphic India has gone through another round of fundraising and obtained enough capital to launch a new initiative. The company plans on rolling out a new generation of superheroes that appeal to the 700 million youths living in India. New apps are being developed for iOS, Android, and Windows 8 to facilitate the content delivery.
According to Graphic India, its core digital product will be its mobile apps, to be available via the freemium model. Those who download the apps will receive free content every week, with an option to upgrade and access the company’s entire library of hundreds of comics and videos. The content will be available for a flat monthly subscription.
Graphic India has partnered with the king of comics, Stan Lee, in co-developing a superhero from India named Chakra The Invincible. Chakra tells the story of young Indian teenager, Raju Rai, a technology genius living in Mumbai. Determined to use science to unlock the secrets of human potential, Raju develops a technological suit that activates the mystical Chakras of the body, unleashing new found abilities and powers. This has already been successful for the company and currently they are exploring film options in Hollywood.
The big draw about Graphic India is the fact that it is developing superheroes indicative to the cultural norms. Really, GI is all about marketing its apps and heroes to be homegrown and appeal to youth all over the country. With 850 million smartphones and tablets currently being used, the future looks bright.