Maruti Suzuki Alto named presenting sponsor of Comic Con India for the year 2016

Press Release

Maruti Suzuki Alto named presenting sponsor of Comic Con India for the year 2016

• The shows include Delhi, Mumbai, Bangalore & Hyderabad Comic Con 2016
• Maruti Suzuki Alto will also be a part of the 3 key special events Comic Con India will host this year entitled “Comic Book Celebration Week, Indian Championship of Cosplay & Comic Con India Awards”

India, 22 June 2016: Comic Con India is pleased to announce Maruti Suzuki Alto as the presenting sponsor of all the Comic Con India shows this calendar year which includes Delhi, Mumbai, Bangalore and Hyderabad.

Comic Con India is dedicated to expanding India's popular culture by creating high profile events that cater to fans of not only comics, but also, gaming, movies, television, merchandise, toys & more.

Comic Con India is part of the Reedpop family of events, which is dedicated to producing world-class celebrations of popular culture around the world with events like New York Comic Con, Oz Comic Con, Shanghai Comic Con, Star Wars Celebration among many others.

Comic Con India (CCI) shows attracted over 1,50,000 visitors across 5 cities in FY 2015-16, they are among the biggest consumer events in the country. CCI has become the the hottest platform for brands to engage with young consumers. Attracting the key demographic between 18-36 year olds and giving some of the best fan experiences in the country. The CCI visitors are not only eager consumers of the latest & the best, but they are also influencers and trendsetters for content, products & services in the country.

Tapping into this energy has become key for youth-oriented brands and therefore natural fit for a brand such as ALTO.

Mr. Jatin Varma, Founder, Comic Con India, states, “As our shows evolve and become THE places for celebrating popular culture, we looked towards finding brands who would partner with us in this endeavour as well as understand the value of our platform. With Maruti Suzuki - Alto we certainly have found the right partner and i am truly excited in having them on-board for our journey this year!”

Mr. Vinay Pant, Associate Vice President, Marketing, Maruti Suzuki India, said, “Alto is a brand for the younger generation who believe in chasing their dreams and passion. Comic Con is one such platform where such youngsters meet up and share their love for comics. We found a great synergy between Comic Con India and Alto. Alto is associated with Comic Con for over a year now and the response has been very encouraging. We saw very high engagement rating with the target audience and the user generated content was exceptionally high. This year too we aim to reach out more youngsters, engage and establish connect right from the beginning.”

Besides the main events, Maruti Suzuki Alto will be a part of the 3 key special events Comic Con India will host this year entitled “Comic Book Celebration Week, Indian Championship of Cosplay & Comic Con India Awards.” These national properties will extend the reach of the main shows, specially focusing on Artists, Writers & Cosplayers.

Over and above the mentioned activities, Comic Con India plans to do over 30 Fan Meet ups and celebration Nights throughout the year to engage with the fans on a regular basis. Alto will be a prominent part of all such celebrations throughout the year and will add a lot of value to the fan experience.

FYI:

Save the dates

Alto Hyderabad Comic Con - 24-25th Sept 2016

Alto Mumbai Film & Comic Con - 22-23rd Oct 2016

Alto Bangalore Comic Con - 12-13th Nov 2016

Alto Delhi Comic Con - 9-11th Dec 2016.

About Comic Con India

Comic Con India is a unique event celebrating the illustrated medium, which brings together the whole comics industry and related fields such as Merchandise, Toys, Games, Films and Animation, along with fans of this culture from all age groups. It has now grown to multiple events across the country. The mission has now evolved to create unique pop culture events and engage with fans all across the country.

The properties include Delhi Comic Con, Mumbai Comic Con, Bangalore Comic Con & Hyderabad Comic Con. Along with a traveling property - Comic Con Express, which was last held in Pune in 2016.

Comic Con India (CCI) took a big leap as they recently (In September 2014) announced a joint venture with Reed Exhibitions; part of the FTSE listed Reed Elsevier Group, to grow the pop culture space in India and bring world class events to Indian fans. The Comic Con India team will now work closely with the ‘ReedPOP’ division of Reed Exhibitions, the largest producer of pop culture events in the world.

With this JV in place, CCI enters the burgeoning ReedPOP portfolio of pop culture events which includes New York Comic Con, PAX, the Chicago Comic & Entertainment Expo, Oz Comic-Con, Singapore Toy, Gaming & Comics Convention and Star Wars Celebration among many others.